Outcome-based, not impression-based
Meta charges for reach whether or not anyone converts. Commission only debits your wallet on a qualified lead or a verified sale.
No creative fatigue to manage
Ad creative on social platforms wears out and needs constant refreshing. An affiliate's personal recommendation does not decay the same way.
WhatsApp-native by design
Commission's lead funnel hands prospects straight into a WhatsApp conversation - the channel most Nigerian consumers actually convert on.
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